Squall recognises that independent artists are looking for marketing support that extends beyond influencer marketing. So let us introduce you to our sister agency Major Labl.

Major Labl have been managing independent artists since 2006 and in that time they recognise two things:

  1. Most music PR and radio pluggers promise the earth, charge the earth and deliver very, very little!

  2. Traditional music marketing was created for major label signed artists, not independent artists

In response, Major Labl was founded to offer an affordable and effective alternative. Our services are split between Management Consultancy & Creative Services.

Everything we do is driven by the desire to get more people to hear your music.​  While music PR and radio pluggers focus on the channels you can't control (Radio & Press) we focus on the channels you can control (Social Media, Websites & Spotify) this means we save you money and drive more effective reach and frequency which is key to building momentum behind your music.

Major Labl & Squall are part of the Right Chord Music family of companies. Mark Knight, the founder of Right Chord Music has over 10 years experience as an artist manager. His work with The Daydream Club was recognised with a nomination for best Digital Campaign at the Music Ally Awards (The only unsigned artist to be nominated). The Daydream Club have achieved over 90,000,000 Spotify streams and are now financially sustainable from their music. 

Mark is part of The Liverpool Sound City Artist Mentoring Programme. He has lectured on music marketing at MIDEM, Off The Record and Liverpool Sound City and written for The Guardian, Unsigned Guide, Reverbnation and Music Think Tank. For the last 19 years he has also consulted to some of the world's biggest brands including evian, NIVEA & Vodafone.


©2018 by Squall / Right Chord Music